Impact Score Analysis


In addition to tracking, analyzing and cross-tabbing wide range of topics, issues, attributes or variables…

TRACKER examines and scores factors that speak to the quality of the story + how favorable the story was in its entirety & context.

Media publication weightage
  • Circulation
  • Brand Value
Placement
  • Page Number
  • Page type
  • Size/Length
  • Position
Headline
  • Company Name
  • Font size
  • Color / B&W
  • Company Name with competitors’ name
Initial Mention
  • Mention of the company name in initial part of the article
  • Font size/Bold or Italic
Extent
  • How many times the name of company appears
Dominance
  • Dominance of the company name or its part of news at the article compared to others only applicable for industry news
Visual
  • Color / B&W
  • Brand logo
  • Picture
Sources
  • Fav/Unfav Sources
Favorability/Tone
  • Overall Pos/Neg Tone
Impact Score Scale

Media Tracking solution for IFC with synopsis-based reporting


International Finance Corporation (IFC)

Media Tracking solution for IFC


Background

International Finance Corporation (IFC), a member of the World Bank Group, is the largest global development institution focused exclusively on the private sector in developing countries. As part of its activity in Bangladesh, IFC needed an efficient media tracking service that would enable them to remain updated about all the sectors the organization has been working on in the country such as taxation, energy, cleaner production etc.

  • Monitoring media to capture IFC’s presence in the media
  • Monitoring media to track all the stories about key sectors that IFC has been or interested to get engaged in.

Key Objectives

Key Objectives

  • Monitoring media to capture IFC’s presence in the media
  • Monitoring media to track all the stories about key sectors that IFC has been or interested to get engaged in.

Tracker’s Solution

  • Track the specific news stories on key sectors by using Tracker’s industry-best human analysts
  • Prepare the synopsis of each and every news by using expert content developers and editors so that IFC officials can have an idea about the whole news before even reading the news.
  • Use of online link-based report for daily reporting so that it remains light at the same time informative

Media Monitoring & Analysis solution for Political Arena


Democracy International, Inc. (DI)

Media Monitoring & Analysis solution for Democracy International


Background

Democracy International, Inc. (DI) provides analytical services, technical assistance, and project implementation for democracy and governance programs worldwide. As part of its activity in Bangladesh, the DI needed a whole different type of media monitoring and analysis service that would enable them to understand how political parties and personalities in Bangladesh are portrayed in the media.

  • Monitoring media to capture media’s reporting and performance on key issues, institutions, policies, and personalities
  • Analyzing the data and provide valuable data on reporting and coverage

Key Objectives

Key Objectives

  • Monitoring media to capture media’s reporting and performance on key issues, institutions, policies, and personalities
  • Analyzing the data and provide valuable data on reporting and coverage

Tracker’s Solution

  • Develop a web-based media monitoring portal to record and archive all media’s reporting and performance on key issues, institutions, policies, and personalities
  • Use Tracker’s industry-best human analysts to analyze the data and give input to the portal
  • Get the results, including various auto-generated reports based on the inputs, on the portal

Monitoring Human Rights issues for NHRC


National Human Rights Commission (NHRC)

Media Tracking & Archiving solution for NHRC


Background

The National Human Rights Commission (NHRC) of Bangladesh was reconstituted in 2009 as a national advocacy institution for human rights promotion and protection. As part of a pilot project funded by the UNDP, the organization initiated to track the media to remain updated about the human rights condition in the country.

  • To assist the NHRC monitoring the human rights situation in Bangladesh and take appropriate action to respond to them and to document news in order to understand the visibility of the program organized by the NHRC
  • Development of a data archive of Human Rights Issues

Key Objectives

Key Objectives

  • To assist the NHRC monitoring the human rights situation in Bangladesh and take appropriate action to respond to them and to document news in order to understand the visibility of the program organized by the NHRC
  • Development of a data archive of Human Rights Issues

Tracker’s Solution

  • Track the specific news stories on human rights issues as well as the event coverage of NHRC by using Tracker’s industry-best human analysts
  • Sort the tracked news into different categories and sub-categories for easy and effective archiving
  • Use of Tracker CMS for archiving all the coverage by categories and sub-categories which can be accessed from anywhere by using Log In ID and Password provided by Tracker.

Introduction of Social Media Monitoring & Analysis


Tracker is able to track every public post on Facebook, Twitter, YouTube, and LinkedIn through an intelligent social media monitoring tool.

Monitoring is done based on specific “keywords”.

Publicly available information about the posts such as number of reactions, shares, comments are available on the Basic Social Media Monitoring Report.

More meaningful and advanced data like tone (positive/negative) measurement, page/people breakdown, verified/non-verified breakdown etc. are available on analytical report.

Service Innovation: Success Stories


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