Analysis Service

We provide varieties of qualitative media measurementreports and analysis

Tracker provides a sophisticated online analysis dashboard, a platform that allows clients to generate chart and graph combinations that measure and illustrate the impact of news coverage. Our reports are delivered in any format required by the client, including executive briefings and presentation-based.

Monthly Report

Monthly Report presents the category share of competitors’ PR Coverage with Top Activity of the industry (PR value breakdown) and campaign details.

Trend Analysis

Tracker provides two types of trend analysis. One shows the clients’ trend and the other one shows the industry trends. From this analysis, the clients will come to know about any recent activity of the firm or the industry that has

Competitor Analysis

Tonality Measurement Analysis

It measures the positive or negative tone of the news published in the newspaper. This analysis helps to identify the impact of the news that it will create.

Impact Score Analysis

Impact Score Analyses is an unique system for evaluating the effectiveness of communications. It measures news hits and their favorability impact on target audiences. As a result, the client will be able to identify the effectiveness of the messages of news item which will lead the client to develop a effective communication strategy.

Qualitative Analysis

Qualitative statistical overviews measuring messaging, tonality and volume

Competitor Intelligence Overviews

TVC spot monitoring

The services include:

  • Spot Positioning Summary Report against the Shared plan: A comparison between the actual and planned data which shows the actual spots aired in different TV channels
  • Summary of GRP Gained against aired spots: Shows the actual Gross Rating Points (GRP) gain comparing their planned spot position
  • Actual TVC Monitoring Report Log: The report log showing the missing spots (if any)